Everything you need to write about Forge by FitDaily.
Logos, app description, founder quotes, and key facts — all in one place. If you need something that isn't here, email the contact below.
The one-line pitch
"Describe your meal, Forge logs the macros. Set your goal, it builds the workouts. No database. Free during beta."
About Forge by FitDaily
Forge by FitDaily is an AI fitness app that removes the biggest friction in macro tracking: the food database search. Instead of searching for "grilled chicken breast 6oz" and hoping the entry is accurate, users describe their meal in plain English — "chicken burrito bowl with rice, black beans, guac, and sour cream" — and Forge estimates the macros instantly.
The app also includes a barcode scanner for packaged foods, personalized calorie and macro targets based on the user's stats and goal weight, an AI workout builder, personal record tracking, weight trend charts, and a weekly AI review of food logs and training.
Forge by FitDaily is currently in beta and available as a Progressive Web App (works on any device from any browser, no App Store needed). An iOS App Store and Google Play launch is in progress.
Forge by FitDaily is free to try during beta and no account is required. Core app logs stay on the user's device; AI and barcode features process submitted text or barcodes through Forge by FitDaily's backend.
Key facts
- Product
- Forge by FitDaily
- Website
- fitdaily.app
- Founded
- 2026
- Status
- Beta — iOS & Android launch in progress
- Price
- Free during beta. Optional premium features may be added later.
- Account required
- No
- Platform
- Web (PWA), iOS App Store & Google Play coming
- AI backend
- Production AI estimation with provider fallback
- Core feature
- AI meal logging from plain-English descriptions
- Data storage
- Core logs stored on device. No account or cloud sync required.
What makes it different
Every major macro tracking app — MyFitnessPal, MacroFactor, Cronometer — is built around a food database. Users search for foods, pick entries, and adjust serving sizes. This works for packaged foods but breaks for restaurant meals, homemade dishes, and any meal with multiple ingredients.
Forge by FitDaily replaces the database with AI estimation. The approach trades exact label accuracy for speed and flexibility — optimized for the majority of meals that don't have a scannable barcode. For packaged foods, Forge by FitDaily includes a barcode scanner that pulls data from Open Food Facts.
The result: logging a meal takes 5–10 seconds regardless of what was eaten. Users who have repeatedly quit macro tracking due to friction report staying consistent longer with Forge by FitDaily.
Founder quote
"I built Forge by FitDaily because I quit tracking macros four times. Not because I didn't care about the results — because searching a food database for every meal I actually ate was slow enough to break the habit. The app I wanted didn't exist, so I built it. The goal was logging a meal in under 10 seconds no matter what you ate."
— Michael, Founder
Logo & brand assets
Brand guidelines
Name: Forge by FitDaily on first mention; Forge after that.
Primary color: #34D399 (green)
Background: #0E100D (near-black)
Tone: Direct, confident, no fluff. Forge doesn't use exclamation points or buzzwords.
Don't call it: "an AI chatbot", "a diet app", or "a weight loss app." It's a fitness and nutrition tracking app.
Demo video
A 19-second demo video showing the AI food logging flow is available for editorial use:
Download demo MP4Press contact
For interviews, review access, additional assets, or any questions: [email protected]
Response within 24 hours.